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Kellogg’s and Mario partner up for cereal with amiibo functionality

by Josh WhittingtonNovember 29, 2017

New In Box amiibo collectors are going to be in for a shock when they see that an upcoming amiibo is actually a box. Cereal enthusiast blog Cerealously has reported on an upcoming Super Mario Odyssey-branded cereal that has a peculiar twist – the box will have a sticker on it that will act as an amiibo and have some form of yet-to-be-revealed amiibo functionality. The cereal will consist of oats and Mario-themed marshmallow bits that resemble key Mario series icons like mushrooms and ? Blocks. You can view a potentially unfinished version of the box art below.

Super Mario Odyssey amiibo cereal

Since originally posting the news it has allegedly been confirmed by Kellogg’s Twitter account in a direct message to a reader of the site, and listings for the cereal have begun to appear in the systems of some retailers. This promotion is likely to be restricted to America at first, but hopefully it will reach Australia in some form. Special Skylanders Battlecast cards were given away in boxes of General Mills cereal in the US and then showed up in packets of Maggi Noodles here, so it’s entirely possibly that we get this amiibo sticker through a different means altogether.

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About The Author
Josh Whittington
Josh studied game design at Macquarie Uni and now spends his time guarding his amiibo collection and praying for the resurrection of Advance Wars.
  • Cubits
    November 29, 2017 at 12:15 pm

    The cereal game has been quite week since the heady days of including age of empires 2.

    My only concern is that the amiibo point isn’t inside, at the bottom of the box.

  • November 29, 2017 at 1:32 pm

    A pity they won’t sell it in Australia ;___;

  • Aaron
    November 29, 2017 at 3:07 pm

    This is the best thing since Tazos in chippies!

  • September 30, 2019 at 10:57 pm

    The real downside for us here in the UK was that it never came here. I had to general understanding that they tasted similar to lucky charms. Since we have them here I guess im not missing out on much. It’s a shame because I would have liked to have got a box to shelve.

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