Here is something you never saw coming. Ubisoft have gone ahead today and announced a brand new and somewhat perplexing title for the Nintendo DS, which encourages its users to…wait for it…stop smoking. Allan Carr’s Easy Way to Stop Smoking is based on the international bestselling book of the same name, and claims to have a success rate of 90% over three months and over 50% over a whole year. More details inside.

SAN FRANCISCO May 28, 2008 Today Ubisoft announced that it will develop and publish the video game based on the successful Allen Carrs Easyway to Stop Smoking method. Designed for Nintendo DS(TM), Allen Carrs Easyway to Stop Smoking is scheduled for release in November 2008.

Published in 50 countries, Allen Carrs Easyway to Stop Smoking book is an international best seller, and Allen Carrs Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carrs Easyway books, clinics or DVD in order to stop smoking. The method removes the smokers belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.

Brought to an exciting interactive platform, Nintendo DS, Allen Carrs Easyway method will take on a whole new dimension. Players will be actively participating in the games content as they input the details of their smoking habits and even select their own Allen Carrs Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carrs top experts, the game echoes the philosophy of Allen Carrs Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.

Ubisofts creative team has worked hard to deliver a game that successfully communicates Allen Carrs Easyway method via play, said Christian Salomon, vice president of worldwide licensing at Ubisoft. The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.

Robin Hayley, managing director of Allen Carrs Easyway to Stop Smoking, concurs. There was an amazing synergy between Allen Carrs Easyway team and Ubisoft as we worked on this project, he said. Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carrs Easyway method in a new, dynamic and highly effective way.