Retro
Sega on casual branding, hardcore market opportunity
Sega’s Simon Jeffery has said in an interview that they have not created a “”special brand”” for their casual Wii and DS titles. “”We think the Sega brand works well in the mass market, kids, and family space.”” said Jeffery. He believes that “”There is a lot of crap coming out for the Wii in general. But if its not a good game, it doesnt sell.”” We can only hope he is right when saying “”That flood of crap will die down as publishers become more coherent.”” Jeffery believes that the notion of the Wii being a fad is disproven. With the upcoming title MadWorld, Sega hopes to show that there is a hardcore market on the Wii. Via GoNintendo
Posted In
Comments
