In what will hopefully become the norm of all video game awards, Nintendo have taken home a sack of trophies at the MCV Industry Excellence Awards that was held in London to honour the best in the gaming industry in Europe. They even got the top prize (can we say prize?) by achieving the Grand Prix Award.

To view the list of Awards continue reading. RETAIL

Independent Retailer
Winner: e-Play
Finalists: Chips, Grainger Games, Playtime Multimedia, Ninja Games

Entertainment Retailer
Winner: HMV
Finalists: Woolworths, Virgin, Asda, Tesco

Specialist Games Retailer
Winner: GAME
Finalists: Chips, Gamestation, Gamestop, CEX

Online Retailer
Winner: Play
Finalists: Amazon, GAME, Gameseek, Shopto.com

Star Store (in association with field marketing agency Channel Advantage, commissioned by MCV)
Winner: Gamestation (Birmingham New Street)
Finalists: Playtime Multimedia (Doncaster), Chips (Orpington), GAME (Braehead, Glasgow), HMV (Oxford Street, London)

Special Recognition Award (voted for by the MCV Retail Advisory Board)
Margaret Pearson – Centersoft

PEOPLE & INDUSTRY

UK Development Team
Winner: Travellers Tales
Finalists: Real Time Worlds, Evolution Studios, Rare, Rockstar Leeds

Distribution Team
Winner: Koch/Nindie
Finalists: Gem, Centresoft, Just, EUK
More…
MCV Industry Excellence Awards 2007 continued…

Unsung Hero
Winner: Blizzard Entertainment
Finalists: Capcom, Square Enix, Mastertronic/Blast, Koch/Nindie.com

Sales Team
Winner: THQ
Finalists: Nintendo/Koch, Ubisoft, Electronic Arts, Microsoft/Gem

Games Publisher
Winner: Nintendo
Finalists: Electronic Arts, Ubisoft, Sega, THQ

PR & MARKETING

PR Team
Winner: Nintendo/Cake
Finalists: Microsoft/Red/Edelman, Ubisoft, Electronic Arts/Shine Communications, Sega/Kazoo

New Games Brand
Winner: Guitar Hero (Activision)
Finalists: Brain Training (Nintendo), Gears of War (Microsoft), Just Cause (Eidos), Dead Rising (Capcom)

Trade Marketing Team
Winner: Ubisoft
Finalists: Sony Computer Entertainment, Vivendi Universal Games, Nintendo,
Sega

Marketing Team
Winner: Nintendo
Finalists: Microsoft, Ubisoft, Electronic Arts, THQ

Game Campaign
Winner: Gears of War (Microsoft)
Finalists: Wii Sports (Nintendo), Brain Training (Nintendo), FIFA 07 (Electronic Arts), Pro Evo 6 (Konami)

Grand Prix Award
Nintendo

Source