The Nintendo luminary admits the weaknesses in Nintendos line-up last year

Mario creator Shigeru Miyamoto holds the games industry responsible for the downturn in game sales in 2009. According to him, there just werent enough exciting games. "I think any entertainment products are less susceptible to changes in the economy," Miyamoto says. "The fact that in 2009 we were not able to sell more than we did in 2008 was simply that in comparison, we were not able to produce fun-enough products."

But Miyamoto isnt convinced that the video game market is becoming saturated. "There are always ups and downs in this business. As long as we create unique and unprecedented experiences with video games, there should be nothing to worry about."

As Sony and Microsoft jump onto the motion control bandwagon, we look to the future and wonder where the next wave of innovation will come from. To Miyamoto, one things for certain, there is an increasing potential for video games, but not so much in the area of hardware technologies. "Today we are seeing the competition from a different perspective. People are asking what kind of gameplay experience particular hardware can generate," Miyamoto continues. "At Nintendo we are trying to see video-game technology from the perspective of how we can integrate some of these technologies into daily life, like the Wii Fit."

He believes that as long as software developers can "create something new, which can offer some unprecedented experience, there is always demand" that can be created.

From Nintendos perspective, 2010 is definitely looking to be better than 2009 as new Mario, Metroid and Zelda games are all on the way. We couldnt ask for anything more.

Source: The Economist