Capcom want a slice from the Western pie

Capcom have revealed that they are starting to target the casual market with Western developed sport games. The Japanese company is looking to sign up independent Western game development studios “”to swiftly organise a structure to create and sell hit titles overseas,”” according to commentary by their Chief Operating Officer and President Haruhiro Tsujimoto. “”We are not just focusing on the sales structure. A plan is also in place for launching several titles on which we have bee working while collaborating with development companies overseas.”” More inside Tsujimoto continues; “”These software titles have been developed with the tastes of our overseas consumers in mind so as to realise further growth in the overseas market that is showing significant growth. Combining titles developed in Japan with titles developed locally overseas has enabled us to establish a structure that can steadily supply software titles worldwide.””

Sports games are only the first step in their casual foray however, as Tsujimoto explained. “”We are also planning to expand the genre itself to address the needs of an even wider range of consumers. Our first strategy in this endeavor is to expand into the sports genre.””

Do we really need more casual games? Sure, it’s good that they’re at least trying to expand casual gaming somewhat and it’s not like they’re ditching the hardcore and making casual stuff themselves, but isn’t there enough? We can only hope that Capcom will have high standards to stop more shovelware flooding through.

Source: DevelopMag