Activision set to go racing
Activision are setting their sights on the racing games market. Were convinced we have the opportunity to capture leadership in this genre.”” Says Mike Griffith, Activision Publishing CEO, “”Weve tested extensively our position and our game design, and results have reinforced our hypothesis. Consumers respond extremely well to our racing concept, with significantly stronger results than external competition.”” “”We start with five basic questions that weve got to answer affirmatively to justify moving forward””. More inside Griffith continues “”Is the genre large with an acceptable barrier to entry? Do we have something unique and compelling to offer? Is the opportunity annualize-able? Do we have the right developer to deliver game quality? And finally, can we expect a strong return on investment?””
Activision going after more money? That’s a surprise. Expect PGR creators Bizarre Creations to be involved in Activision’s foray into racing somehow.
Source: GoNintendo
