Just Dance is now Ubisoft’s fastest-selling Wii game and more versions are on the way. “Just Dance is Ubisoft’s fastest-selling game on Wii. It was vital for us to get it trialled by consumers. Integral to this was a strong TV campaign with major spot buys during the likes of The X Factor supported with shopping centre tours that took part around the country. The game was even picked up by The Gadget Show and Angela & Friends on Sky One. The Just Dance brand is growing and we hope to follow up the success with new iterations," says Brand Manger at Ubisoft, Rachael Grant.

Anecdotal evidence in Australia suggests the game sold well here, too. The game has a lot of mass appeal even though its shortcomings as a game are well documented. Or perhaps people were just confused and thought it was a Lady Gaga game?

Source: Casualgaming.biz