EA has the key to winning the console “wars” and they are telling everyone. Gerhard Florin, Electronic Arts’ international publishing boss has told News.com.au that, “I believe the biggest fight will be in Europe. Whoever wins the hardware war in Europe, most likely will be the overall winner.” Europe has often been named Sony Land but like most other regions, Sony are slowly losing its grip and the 360 and Wii are taking more and more chunks of the market. Why we doubt it’s as simple as winning Europe, you never really know..