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The Music Maketh and Breaketh the Visual

Posted by benanen , 04 August 2010 · 202 views

music media Dylan Bond
I saw this advertisement for Canberra, (as in, the city) a while ago on GO! It was quite a long one and took up most of the ad break. It used the slogan 'Canberra - Things Have Changed.' It was trying to make the place look trendy, i.e. not filled with politicians. It was all very urban and there were people drinking coffee alfresco and some young hoodlums parkour-ing their way up the street. The entirety of the footage was also under a grungy black and white filter, which ultimately drew more attention to the advertisement's sound.

The ad used the Bob Dylan song called 'Things Have Changed,' and while the song's name was well suited, it's content wasn't.

With lyrics like:

"People are crazy and times are strange..."
"Locked in time..."
"This place ain't doin' me any good, I'm in the wrong town..."
"You can't win in a losing town."
"No one in front of me and nothing behind..."
"Any minute now, I'm expecting all hell to break loose."

I doesn't make Canberra sound so great... :P It is quite a catchy song though!

http://www.youtube.com/watch?v=YMZlB7p3kpw

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Another example of poor music choice I can think of is a scene from the James Bond film From Russia with Love. Bond is investigating out the hotel room that he's just checked into. He is snooping around, looking under furniture and behind paintings for anything suspicious. In the end he smiles wryly as he notices the phone has been tampered with, and he then makes a brief phone call to check for the tell-tale echo as the eavesdropper hangs up.

Now it's not a particularly exciting scene, yet the whole time, the full blown Bond theme music was playing. This made the whole thing look stupid, and the scene was ruined. It made it seem like Sean Connery was over-acting, but in reality he was just going about his business. I'm not sure if it was a budget issue, since a composer usually scores the film a variety of appropriate pieces with a rough common theme. However there is not such an issue with other similar-era Bond films, so I guess it was just a poor choice.

I'm sure there are plenty of worse examples where a song that is well known or is catchy is used entirely out of context in media. I guess the technique can be used deliberately to juxtapose the visual content, like in some documentaries (Michael Moore comes to mind) but in these cases I think it was unplanned.

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indevelopment
Aug 04 2010 04:16 PM
"Your gorgeous" by Babybird springs to mind. It was used for I think children's panadol, certainly a baby related product. Never mind that the song is all about the pron industry...
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"Your gorgeous" by Babybird springs to mind. It was used for I think children's panadol, certainly a baby related product. Never mind that the song is all about the pron industry...

Ooh, that's a doozy. You'd think these ad agencies would do their homework a little better, especially when job-loss is only a wee lawsuit away. Especially with a major brand like Panadol.
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dude bob dylan ftw!!
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:D I know!

Sorry that the video has 'embedding disabled' if you wanted to listen to it. :/
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benanen

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